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Candidates who make the effort to research the relevant company and industry
impress employers and stand out from the herd. Research will produce questions
and discussion points - an essential and often overlooked part of the interview
process. Preparation will also go some way to banish pre-interview nerves.
But most importantly, research will help you to establish whether a company or
industry can match your needs and ambitions. Follow this advice to help
you make a positive and memorable first impression: - Start with the
basics and read the company's own material. Look at their website and get a copy
of the annual report. This will give a clear picture of the firm's products and
services and its strategic direction.
- Get information from Justpeople.com,
the national press and relevant trade journals about the company and its competitors.
Find out what role the company plays in its business sector and where it stands
in relation to competitors.
- Make a note of important facts, such
as share price history, pending mergers and acquisitions, or changes in key personnel.
Ask yourself what is special about the company, how it differs from its rivals.
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Find out about the key figures in the company and industry. You will begin to
see a pattern of the abilities and temperament required to succeed. Notice also
which skills are in demand - engineering, accounting, marketing?
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If possible, come up with original ideas that could add value to the company.
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A company's philosophy, often captured in a lofty mission statement, may differ
from the day-to-day reality of working there. To get a better understanding of
a firm's culture and reputation, talk to friends or relatives who work in that
business sector, or who can put you in touch with people who do. You could also
identify and make direct approaches to individuals who work in the industry in
order to find out more. This is a good opportunity to establish useful contacts
and get names of other people to talk to - but don't be tempted to ask for a job
there and then.
You will now be in a much better position to show
that you understand the needs of the company and to demonstrate how and where
you can contribute. Now check out the following:
Preparing for a Job Interview
The First Interview
The Second Interview
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