Also, Google has stated that the value of a particular
link is divided by the number of other outgoing links on the page, which means
that a links page with 50 outbound links only passes 2% of its PageRank to each
linked page.
This is evidenced by sites that only manage a modest PageRank
despite having hundreds of reciprocal links.
I
believe the solution may be to have an article page on another site that only
has links to your site.
The advantages
I believe this solution
has the following advantages:
- All the PageRank of an article
page is sent to your site. You don't share it with links to other sites.
- An
article page is relevant because it has the same theme as the external
links to your site and sits on a site with the same theme.
- An
article page is content rich, which is exactly what search engines like.
- The
links on an article page will be seen as more natural than links on a page
of reciprocal links.
The method
Provided that your site
has the theme of jobs, employment or careers, I propose that
you create an article page of a few hundred words that has the following attributes:
- The
article page uses your most important keyword phrase as the title.
-
The article page uses the same keyword phrase as the head line set between Headline
1 html tags (<H1> and </H1>).
- The article contains
all your important keyword phrases as links to either your home page or to specific
pages on your site.
- The keywords Meta tag contains the same keyword
phrases as used in your article.
You then send me the HTML page containing
your article and I place it on my site as follows:
- Your article
page will be placed on my web site in a directory called "Industry Articles".
- A
link to your article page will be placed on my sitemap.html page using
your article page title as the link text.
- I undertake to ensure
that my sitemap will always be one click away from my home page so your article
page will always be just two clicks away from my home page.
- Your
article page will also be added to my Google Sitemap.
In return
I will expect you to reciprocate by doing the same for me:
- You will
place my article page* on your web site in a directory
called "Industry Articles".
- A link to my article page will be
placed on your sitemap.html page using my page title as the link text.
- You
undertake to ensure that your sitemap** page will
always be one click away from your home page so my article page will always be
just two clicks away from your home page.
- You will add my article
page to your Google Sitemap*** if you have
one.
* Here is an
example of my article page but, if you decide to proceed, I will provide a
unique one for your site because some search engines penalise pages that contain
the same text.
** If you do not maintain a
sitemap.html page, it may be substituted by an alternative page such as
your link directory page provided that a link to this page is always present on
your home page.
*** If you do not have a Google
Sitemap I recommend you consider creating one. Get the low down on Google
Sitemaps then quickly and easily create
your own sitemap for free.
The
implementation If the foregoing makes sense and you would like to consider
exchanging an article page with me,
or call me on 0845 669 3669 (local rate). |
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forget to check out these other essential tools too:
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